We felt strongly that Wickside should not be developed in a single homogeneous style, rather that it should be an integral part of the city, drawing inspiration from the kind of urbanism which can be found in many existing parts of Hackney Wick and Fish Island. An aspiration is that, encountering Wickside, visitors would not think of themselves as being in a single place but in a series of places, and that moving through the development they would experience changes in urban mood and character just as you do in other parts of London with a complex history of inhabitation. So we were prioritising difference over similarity, aiming for the syncopation and contrasts of size and appearance that can be experienced in an authentic London urbanism.